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Rocker goes goth in video for self-titled LP’s opening track
Last month, Ryan Adams unveiled “Gimme Something Good,”the bluesy opening track off his upcoming self-titled album. On Tuesday, the prolific rocker revealed the ghoulish black-and-white video for the lovelorn single, and to give the song an extra sense of foreboding, Adams cast Elvira, Mistress of the Dark, as the music video’s love interest.
From its opening moments showing a spooky mansion in warped VHS quality to the closing frames of Elvira holding Adams in a gothic embrace, the Michael Reich-directed video is an ode to shows like Fright Night and Movie Macabre that would showcase b-horror films on local TV stations in Los Angeles.
Throughout the video, Elvira – wearing her trademark cleavage-revealing black dress – runs the gamut of moves that made her a television mainstay, eerily blowing out candles and staring hypnotically at the camera while Adams, ensconced by shadows, performs the track. While the video is all mood and no plot, the lyric “I’ll been waiting here, ’til the end of time” suggests that Adams will be pining away forever for Elvira, who looks ridiculously good for a sexagenarian; she might really be the ageless vampiress she plays on TV.
The bleakness of the video also captures Adams’ state of mind the past few years prior to working on Ryan Adams. As he told Rolling Stone of his long battle against Ménière’s disease, “All of a sudden you start seeing double and then my hand starts shaking, and then it’s like you’re in an elevator and the bottom just drops out and your bones feel 1,000 pounds.”
Ryan Adams is due out September 9th on Adams’ own Pax-Am label. Along with “Gimme Something Good,” the singer has also debuted new track “My Wrecking Ball” in concert.